Centre d'Information et de documentation du CRA Rhône-Alpes
CRA
Informations pratiques
-
Adresse
Centre d'information et de documentation
du CRA Rhône-Alpes
Centre Hospitalier le Vinatier
bât 211
95, Bd Pinel
69678 Bron CedexHoraires
Lundi au Vendredi
9h00-12h00 13h30-16h00Contact
Tél: +33(0)4 37 91 54 65
Mail
Fax: +33(0)4 37 91 54 37
-
Détail de l'auteur
Auteur Adam R RAIMOND |
Documents disponibles écrits par cet auteur (1)
Faire une suggestion Affiner la recherche
Do puzzle pieces and autism puzzle piece logos evoke negative associations? / Morton Ann GERNSBACHER in Autism, 22-2 (February 2018)
[article]
Titre : Do puzzle pieces and autism puzzle piece logos evoke negative associations? Type de document : Texte imprimé et/ou numérique Auteurs : Morton Ann GERNSBACHER, Auteur ; Adam R RAIMOND, Auteur ; Jennifer L STEVENSON, Auteur ; Jilana S BOSTON, Auteur ; Bev HARP, Auteur Année de publication : 2018 Article en page(s) : p.118-125 Langues : Anglais (eng) Mots-clés : free associations,IAT,Implicit Association Test,puzzle Index. décimale : PER Périodiques Résumé : Puzzle pieces have become ubiquitous symbols for autism. However, puzzle-piece imagery stirs debate between those who support and those who object to its use because they believe puzzle-piece imagery evokes negative associations. Our study empirically investigated whether puzzle pieces evoke negative associations in the general public. Participants’ (N?=?400) implicit negative associations were measured with an Implicit Association Task, which is a speeded categorization task, and participants’ explicit associations were measured with an Explicit Association Task, which is a standard task for assessing consumers’ explicit associations with brands (and images of those brands). Puzzle pieces, both those used as autism logos and those used more generically, evoked negative implicit associations (t(399)?=?–5.357, p?0.001) and negative explicit associations (z?=?4.693, p?0.001, d?=?0.491). Participants explicitly associated puzzle pieces, even generic puzzle pieces, with incompleteness, imperfection, and oddity. Our results bear public policy implications. If an organization’s intention for using puzzle-piece imagery is to evoke negative associations, our results suggest the organization’s use of puzzle-piece imagery is apt. However, if the organization’s intention is to evoke positive associations, our results suggest that puzzle-piece imagery should probably be avoided. En ligne : https://doi.org/10.1177/1362361317727125 Permalink : https://www.cra-rhone-alpes.org/cid/opac_css/index.php?lvl=notice_display&id=335
in Autism > 22-2 (February 2018) . - p.118-125[article] Do puzzle pieces and autism puzzle piece logos evoke negative associations? [Texte imprimé et/ou numérique] / Morton Ann GERNSBACHER, Auteur ; Adam R RAIMOND, Auteur ; Jennifer L STEVENSON, Auteur ; Jilana S BOSTON, Auteur ; Bev HARP, Auteur . - 2018 . - p.118-125.
Langues : Anglais (eng)
in Autism > 22-2 (February 2018) . - p.118-125
Mots-clés : free associations,IAT,Implicit Association Test,puzzle Index. décimale : PER Périodiques Résumé : Puzzle pieces have become ubiquitous symbols for autism. However, puzzle-piece imagery stirs debate between those who support and those who object to its use because they believe puzzle-piece imagery evokes negative associations. Our study empirically investigated whether puzzle pieces evoke negative associations in the general public. Participants’ (N?=?400) implicit negative associations were measured with an Implicit Association Task, which is a speeded categorization task, and participants’ explicit associations were measured with an Explicit Association Task, which is a standard task for assessing consumers’ explicit associations with brands (and images of those brands). Puzzle pieces, both those used as autism logos and those used more generically, evoked negative implicit associations (t(399)?=?–5.357, p?0.001) and negative explicit associations (z?=?4.693, p?0.001, d?=?0.491). Participants explicitly associated puzzle pieces, even generic puzzle pieces, with incompleteness, imperfection, and oddity. Our results bear public policy implications. If an organization’s intention for using puzzle-piece imagery is to evoke negative associations, our results suggest the organization’s use of puzzle-piece imagery is apt. However, if the organization’s intention is to evoke positive associations, our results suggest that puzzle-piece imagery should probably be avoided. En ligne : https://doi.org/10.1177/1362361317727125 Permalink : https://www.cra-rhone-alpes.org/cid/opac_css/index.php?lvl=notice_display&id=335