Do puzzle pieces and autism puzzle piece logos evoke negative associations? / Morton Ann GERNSBACHER in Autism, 22-2 (February 2018)  

Public ISBD [article]  inAutism > 22-2 (February 2018) . - p.118-125 Titre : Do puzzle pieces and autism puzzle piece logos evoke negative associations? Type de document : Texte imprimé et/ou numérique Auteurs : Morton Ann GERNSBACHER, Auteur ; Adam R RAIMOND, Auteur ; Jennifer L STEVENSON, Auteur ; Jilana S BOSTON, Auteur ; Bev HARP, Auteur Année de publication : 2018 Article en page(s) : p.118-125 Langues : Anglais (eng) Mots-clés : free associations,IAT,Implicit Association Test,puzzle Index. décimale : PER Périodiques Résumé : Puzzle pieces have become ubiquitous symbols for autism. However, puzzle-piece imagery stirs debate between those who support and those who object to its use because they believe puzzle-piece imagery evokes negative associations. Our study empirically investigated whether puzzle pieces evoke negative associations in the general public. Participants’ (N?=?400) implicit negative associations were measured with an Implicit Association Task, which is a speeded categorization task, and participants’ explicit associations were measured with an Explicit Association Task, which is a standard task for assessing consumers’ explicit associations with brands (and images of those brands). Puzzle pieces, both those used as autism logos and those used more generically, evoked negative implicit associations (t(399)?=?–5.357, p? En ligne : https://doi.org/10.1177/1362361317727125 Permalink : https://www.cra-rhone-alpes.org/cid/opac_css/index.php?lvl=notice_display&id=335 [article] Do puzzle pieces and autism puzzle piece logos evoke negative associations? [Texte imprimé et/ou numérique] / Morton Ann GERNSBACHER, Auteur ; Adam R RAIMOND, Auteur ; Jennifer L STEVENSON, Auteur ; Jilana S BOSTON, Auteur ; Bev HARP, Auteur . - 2018 . - p.118-125. Langues : Anglais (eng) in Autism > 22-2 (February 2018) . - p.118-125 Mots-clés : free associations,IAT,Implicit Association Test,puzzle Index. décimale : PER Périodiques Résumé : Puzzle pieces have become ubiquitous symbols for autism. However, puzzle-piece imagery stirs debate between those who support and those who object to its use because they believe puzzle-piece imagery evokes negative associations. Our study empirically investigated whether puzzle pieces evoke negative associations in the general public. Participants’ (N?=?400) implicit negative associations were measured with an Implicit Association Task, which is a speeded categorization task, and participants’ explicit associations were measured with an Explicit Association Task, which is a standard task for assessing consumers’ explicit associations with brands (and images of those brands). Puzzle pieces, both those used as autism logos and those used more generically, evoked negative implicit associations (t(399)?=?–5.357, p? En ligne : https://doi.org/10.1177/1362361317727125 Permalink : https://www.cra-rhone-alpes.org/cid/opac_css/index.php?lvl=notice_display&id=335

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